✉news BusinessRetail first seen 2 d ago, last 1 d ago, peak #1
RaceTrac Launches Retail Media Network
US convenience store chain RaceTrac has launched its own retail media network, creating a platform that lets brands advertise to shoppers across its stores and digital channels. The move follows a broader retail industry trend, with grocers, pharmacies and convenience retailers building advertising businesses on top of their customer data and store footprints. Details on partners and offerings are limited so far.
Why now: Retail media is one of the fastest-growing areas in retail advertising, and each major chain launch draws industry attention.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/4006433