Mmastodon LifeFood first seen 14 h ago, last 12 h ago, peak #4
Ben & Jerry's Founders Explore Deal to Split Brand from Magnum
Original: At first this sounded like potentially good news: Ben & Jerry’s Founders Have Been Exploring Deal to Separate Company Fr
Ben & Jerry's founders Ben Cohen and Jerry Greenfield have been exploring a deal to separate their ice cream brand from Magnum, the Unilever spin-off that now owns it. But reports indicate a private-equity firm is involved, prompting concern among fans that the socially minded brand could be steered by profit-focused investors rather than its idealistic founders.
Why now: People are debating whether the iconic activist brand can stay true to its values under private-equity ownership.
Ben & Jerry'sBen CohenJerry GreenfieldUnileverMagnum Ice Cream Company
Evidence
- At first this sounded like potentially good news: Ben & Jerry’s Founders Have Been Exploring Deal to Separate Company From Magnum But then I read “private-equity firm.” Gift link: https://www. wsj.com/business/deals/ben-jer… · jeridansky@sfba.social · 2
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