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Ravens-Cowboys Brazil game sets NFL international viewership record

Original: Ravens-Cowboys in Brazil sets international game viewership record, CBS reports

The Baltimore Ravens' game against the Dallas Cowboys in Brazil has set a new viewership record for an NFL international game, according to CBS. The matchup in São Paulo drew the largest audience ever recorded for the league outside the United States, underscoring the NFL's growing international popularity and the success of its global expansion strategy.

Why now: The record-breaking audience highlights the NFL's rapidly growing international fanbase and expansion strategy.

Baltimore RavensDallas CowboysNFLCBSBrazil

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• Ravens-Cowboys in Brazil sets international game viewership record, CBS reports · NFL.com

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