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Inside the Cult of CrossFit
The New York Times has published a feature examining CrossFit, exploring the fitness brand's intensely devoted community and the ways its gym culture has drawn comparisons to a cult. The piece looks at what keeps members so committed to the workout regime and its tight-knit social world, renewing a long-running debate about the company's methods and appeal.
Why now: The New York Times feature has drawn fresh attention to CrossFit's community culture and its cult-like reputation.
Evidence
- Inside the Cult of CrossFit · The New York Times
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