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Toymaker Blocks Labubu Trademark Application In EU

Original: Toymaker Blocks 'Labubu' TM Application In EU

A toymaker has successfully opposed a trademark application for the name 'Labubu' within the European Union, blocking the registration. The move comes as Labubu, the popular collectible character created by Kasing Lung and sold by Pop Mart, has become a global commercial phenomenon. The dispute highlights how companies are racing to secure intellectual property rights around the character's brand as its value soars.

Why now: Labubu collectibles are a major commercial trend, so trademark battles over the brand draw wide attention.

Pop MartLabubuEuropean Union

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