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Google Search falls below half of Alphabet's revenue

Original: Google Search is now less than half of Alphabet’s revenue

Google Search now accounts for less than half of Alphabet's total revenue, a symbolic milestone for a company long defined by its search advertising business. The shift reflects rapid growth in cloud computing, YouTube and other services. Commenters note it marks a diversification of Alphabet's income streams, though search ads remain its single largest business.

Why now: It signals a major structural shift in how one of the world's biggest tech companies makes money.

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