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Immersive Candy Land retail experience to open in New York City

Original: FIrst Look: Immersive Candy Land retail experience to debut in NYC

An immersive Candy Land retail experience is set to debut in New York City, according to Chain Store Age, which published a first look at the project. The attraction will translate the classic Hasbro board game into a walk-through retail environment. Details on the exact location, opening date and ticketing have not yet been released, but the concept follows a broader wave of branded immersive experiences.

Why now: Branded immersive attractions are a growing retail trend, and a major game franchise entering the space draws industry and consumer attention

Candy Land New York City Hasbro Chain Store Age

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FIrst Look: Immersive Candy Land retail experience to debut in NYC · Chain Store Age

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