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Yhn TechnologyGadgets first seen 8 d ago, last 2 d ago, peak #6

Google says AI search earns less, plans more ads

Original: Google admits AI search makes less money, but it's fixing that with more ads

Google has acknowledged that AI-powered search results generate less advertising revenue than its traditional search pages, and the company is responding by adding more ads to AI answers. The admission highlights a core tension in the search industry: generative answers satisfy users without the clicks that ads depend on, so Google is experimenting with new ad formats to close the revenue gap. Critics argue packing more ads into AI results could undermine the experience.

Why now: It reveals the financial trade-off behind the shift to AI search, which affects Google's core business and the wider web

GoogleAI searchArs Technica

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