✉news SportSports first seen 2 d ago, last 2 d ago, peak #23
Texas Tech paid Skydance $999K for Paramount+ football docuseries
Original: Texas Tech paid Skydance Sports $999K to make Paramount+ docuseries about football program
Texas Tech University paid Skydance Sports nearly $1 million to produce a Paramount+ docuseries about its football program, according to reporting by Yahoo Sports. The arrangement, costing $999,000, shows the university funding its own behind-the-scenes sports content as college programs increasingly invest in media projects to raise their national profile and recruiting appeal.
Why now: The unusually large payment from a university to fund its own promotional documentary has drawn attention amid debates over college sports spending.
Texas Tech UniversitySkydance SportsParamount+Texas Tech Red Raiders football
Evidence
- Texas Tech paid Skydance Sports $999K to make Paramount+ docuseries about football program · Yahoo Sports
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