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Sanrio cuts ties with Japanese TV show

Original: Sanrio cuts ties to Japanese TV show

Sanrio, the Japanese company behind Hello Kitty, has ended its connection with a Japanese television programme, according to reports from China Daily. The company did not publicly detail its reasons for the move. Sanrio's characters have long been staples of Japanese children's programming, making an abrupt split with a TV show notable. Industry observers are watching for further statements from the company about what prompted the decision.

Why now: A major character brand severing ties with a TV show is unusual and prompts speculation about the reasons behind the split.

SanrioHello KittyJapanese TV show

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