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Reddit shifts to logged-in experience as search traffic declines
Original: As search traffic dries up, Reddit announces it’s shifting to a logged-in experience As AI transforms how people find in
Reddit has announced it is moving toward a logged-in experience as traffic from search engines dries up. The company says the change reflects how AI tools are transforming the way people find information online, prompting Reddit to rethink its open-web roots in order to protect both its audience and its advertising business. The move marks a significant break from the platform's long-standing reliance on open, searchable content.
Why now: AI chatbots and declining search referrals are forcing major platforms to rethink how they reach and retain users.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/4248675