✉news BusinessFinance first seen 3 d ago, last 3 d ago, peak #8
Non-Alcoholic Retailer The Zero Proof Hires Two VPs
Original: The Zero Proof Adds Sales, Finance VPs
The Zero Proof, a retailer specializing in non-alcoholic beverages, has added a vice president of sales and a vice president of finance to its leadership team. The move, reported by beverage industry news outlet Brewbound, signals the fast-growing zero-proof drinks category is professionalizing as competition and consumer demand for alcohol alternatives increase.
Why now: Growth in the non-alcoholic beverage market is drawing attention to hiring and expansion moves by category players.
Evidence
- The Zero Proof Adds Sales, Finance VPs · Brewbound
API: https://socialmediatrends-api.osmike.com/v1/trends/4262768