✉news TechnologyTechnology first seen 8 h ago, last 3 h ago, peak #16

Bill Ford criticizes tech added for its own sake

Original: Bill Ford knocks 'technology for technology's sake'

Bill Ford, executive chair of Ford Motor Company, is criticizing the automotive industry's habit of adding technology for technology's sake rather than for genuine customer benefit. His remarks are being picked up by US outlets including The Detroit News and the Belleville News-Democrat. The comments touch on an ongoing debate about in-car screens, software subscriptions and feature bloat in modern vehicles.

Why now: Ford's executive chair is publicly questioning the industry's technology strategy, a topic of active consumer and industry debate.

Bill FordFord Motor CompanyDetroit

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Evidence

• Bill Ford knocks 'technology for technology's sake' · The Detroit News
• Bill Ford knocks 'technology for technology's sake' · Belleville News-Democrat

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