✉news CultureFilm first seen 11 h ago, last 3 h ago, peak #22
'Digger' film turns bad reviews into new ad campaign
Original: ‘Digger’ embraces bad reviews in new ad
The film 'Digger' is running a new advertisement that leans into its negative reviews, using critics' bad notices as the centerpiece of its marketing. The unusual strategy of embracing poor coverage rather than hiding it is drawing attention and discussion around the film.
Why now: The film's unconventional marketing choice to highlight its own bad reviews is striking and unusual.
Rank over time, top of the chart is #1. 7 snapshots from 11 h ago to 3 h ago.
Evidence
- ‘Digger’ embraces bad reviews in new ad · Entertainment Weekly
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