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AI-generated Greta Garbo resurrected for ball-bearing advert

Original: Reanimated AI Greta Garbo stars again … in a ball-bearing advert https://www. theguardian.com/film/2026/sep/ 30/ai-greta

A reanimated, AI-generated version of screen legend Greta Garbo, the Swedish star of the silent era who famously withdrew from public life, has been brought back to appear in a commercial for ball bearings. The Guardian reports on the unusual use of her likeness decades after her death, prompting debate over digital resurrections of classic film stars and the ethics of using dead celebrities' images in advertising.

Why now: The surreal pairing of a reclusive Hollywood icon with an industrial product highlights growing unease about AI recreations of deceased celebrities.

Greta GarboThe GuardianSweden

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