Mmastodon LifeFashion first seen 13 h ago, last 11 h ago, peak #5

Beams launches experimental new label APARTMENT MARK

Original: https://www. wacoca.com/life/467096/ ビームスの新ライン、アパートメント マーク。ファッション、ライフスタイル、カルチャーを編集する実験的プロジェクトが始まります。 | news | HOUYHNHNM（

Japanese fashion retailer Beams has started a new line called APARTMENT MARK, described as an experimental project that edits together fashion, lifestyle and culture. The launch has been picked up by Japanese style media, with readers discussing how the brand continues to blur the line between clothing shop and broader cultural curator.

Why now: A major Japanese fashion brand launching a new experimental lifestyle label is drawing interest from style and culture watchers.

BeamsAPARTMENT MARKHOUYHNHNM

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Evidence

• https://www. wacoca.com/life/467096/ ビームスの新ライン、アパートメント マーク。ファッション、ライフスタイル、カルチャーを編集する実験的プロジェクトが始まります。 | news | HOUYHNHNM（フイナム） # APARTMENTMARK # BEAMS # fashion # lifestyle # ライフスタイル · life@wakoka.com · 1

API: https://socialmediatrends-api.osmike.com/v1/trends/446065