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Amul to launch high-protein savoury snack cubes

Original: amul launches high protein cubes

Amul is launching a high-protein savoury snack in cube form on October 30, aimed at putting a protein-powder-like nutritional punch into an everyday snack. The move extends the dairy brand's growing high-protein range and targets India's booming demand for convenient protein-rich foods. Coverage highlights Amul's push to make protein consumption easier for regular consumers rather than fitness enthusiasts alone.

Why now: Amul's expansion into high-protein everyday snacks taps into India's current protein-focused food trend

AmulCNBC TV18

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• Amul to launch high-protein savoury snack on Oct 30, aims to put protein powder-like punch into everyday snack · CNBC TV18

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