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Looksmaxxing and the Business of Young Men's Insecurity

Original: Face Value: Looksmaxxing, Young Men’s Mental Health, and the Merchants of Masculinity

Researchers at Harvard's T.H. Chan School of Public Health have published an examination of "looksmaxxing," the online trend in which young men pursue extreme appearance improvements, and its effects on mental health. The piece argues that companies profit from marketing masculinity and body insecurity to young men, warning the phenomenon is fuelling anxiety, body-image problems and harmful behaviours among boys and young men.

Why now: Growing concern over how online appearance trends and commercial marketing are harming young men's mental health.

Harvard T.H. Chan School of Public Healthlooksmaxxingyoung men

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