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Luminous Solar launches #SparkOfThought Diwali campaign
Original: This Diwali, light up your #SparkOfThought | Luminous Solar
Luminous Solar, a leading Indian energy company, has rolled out a Diwali campaign built around the hashtag #SparkOfThought, encouraging people to mark the festival of lights by switching to solar power. The campaign video has drawn nearly three million likes, striking a chord with audiences during the festive season when households traditionally light lamps and consider energy choices.
Why now: Diwali is a peak moment for Indian brands to launch campaigns, and this one is resonating widely by tying the festival of lights to solar energy.
Luminous SolarLuminous IndiaDiwali
Evidence
- This Diwali, light up your #SparkOfThought | Luminous Solar · Luminous India · 3.0M
API: https://socialmediatrends-api.osmike.com/v1/trends/4551755