✉news BusinessRetail first seen 4 d ago, last 4 d ago, peak #33
Retailers rush to AI but readiness gap threatens shopper plans
Original: Retailers race to embrace AI, but readiness gap threatens future shopper ambitions, WPP-Validify report finds
A new report by WPP and Validify finds retailers worldwide are racing to adopt artificial intelligence, but many lack the operational readiness to deploy it effectively, putting future ambitions for improved shopper experiences at risk. The findings highlight a gap between enthusiasm for AI investment and the infrastructure, data and skills needed to deliver it in stores and online.
Why now: The report is newly published and speaks to a timely industry debate about how fast retail can realistically adopt AI.
Evidence
- Retailers race to embrace AI, but readiness gap threatens future shopper ambitions, WPP-Validify report finds · MediaNews4U
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