Mmastodon BusinessBusiness first seen 1 d ago, last 1 d ago, peak #6

Lime cuts e-bike costs for commuters via Cycle to Work scheme

Original: 📈 Lime targets commuters with ‘more affordable’ cycle to work scheme Lime is making its e-bikes cheaper for workers thro

Lime is making its e-bikes cheaper for workers by letting them pay for rides through the Cycle to Work scheme, which offers tax-efficient salary deductions. The move is part of the green bike operator's push to capture a larger share of London's daily commute, positioning its rental fleet as a more affordable alternative to owning a bike or using other transport.

Why now: Lime is expanding aggressively in London's commute market and the pricing move affects daily travellers.

LimeLondonCycle to Work scheme

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Evidence

• 📈 Lime targets commuters with ‘more affordable’ cycle to work scheme Lime is making its e-bikes cheaper for workers through the Cycle to Work scheme as the ubiquitous green operator steps up its push for a bigger wedge of London’s daily commute. Workers will be able to pay for… · viewlinemedia · 1

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