✉news SportSports first seen 5 d ago, last 5 d ago, peak #24
Bilt acquires loyalty startup Lava in sports push
Original: Bilt acquires sports loyalty platform Lava, enters sports
Rent rewards company Bilt has acquired sports loyalty platform Lava, marking its entry into the sports market. The deal, reported by Sports Business Journal, gives Bilt technology to build fan rewards programs with teams and leagues. Bilt, known for letting renters earn points on housing payments, now aims to extend its rewards model to sports fandom.
Why now: The acquisition signals Bilt's expansion into sports loyalty, a growing area of interest across the industry.
Evidence
- Bilt acquires sports loyalty platform Lava, enters sports · Sports Business Journal
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