✉news SportCricket first seen 13 h ago, last 12 h ago, peak #21
Hyundai launches 'Feel The Game' for visually impaired cricket fans
Original: Hyundai’s 'Feel The Game' lets visually impaired fans experience cricket like never before
Hyundai has introduced 'Feel The Game', an initiative aimed at letting visually impaired fans experience cricket more fully. The campaign, reported by marketing outlet Social Samosa, is being highlighted as an example of inclusive innovation in sports, using technology or sensory design so blind and low-vision supporters can follow and feel the action rather than relying on commentary alone.
Why now: The initiative is drawing attention as brands increasingly promote accessibility and inclusive experiences in major sports.
Evidence
- Hyundai’s 'Feel The Game' lets visually impaired fans experience cricket like never before · Social Samosa
API: https://socialmediatrends-api.osmike.com/v1/trends/466103