Mmastodon LifeAutos first seen 1 d ago, last 15 h ago, peak #2
Ford promises never to sell customer driving data to brokers
Original: Ford vowed to never sell customer driving data to third-party data brokers as part of a new privacy promise aimed at set
Ford has pledged never to sell customer driving data to third-party data brokers, announcing a new privacy promise the automaker says sets it apart from rivals. Other carmakers have faced legal and regulatory backlash after sharing driver telematics with data brokers without proper authorization, and Ford is positioning itself as taking a stronger stance on protecting customer data.
Why now: Automakers' sharing of driving data with brokers has drawn legal and regulatory scrutiny, so Ford's public pledge stands out as a competitive privacy move.
Evidence
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