GgoogleJP first seen 6 d ago, last 6 d ago, peak #1

Japan launches New Year's postcard sales with prize numbers

Original: お年玉付き年賀はがき

Japan Post has started its nationwide annual sale of New Year's greeting postcards with lottery numbers, known as otoshidami-tsuki nenga hagaki. Sales began simultaneously across the country, with the Fukushima Central Post Office among outlets stocking postcards featuring the design for the coming year. The cards let buyers enter a traditional lottery for cash and goods prizes drawn later in the new year.

Why now: The annual launch of lottery-equipped New Year's postcards is a seasonal event drawing attention as the new year approaches.

Japan PostFukushima Central Post OfficeFukushima Minyu Shimbun

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Evidence

• 「年賀はがき」全国一斉発売 福島中央郵便局、ヒツジのはがき取りそろえ:地域ニュース · 福島民友新聞社

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