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e.l.f. Cosmetics Unveils Playful New Holiday Campaign

Original: # Arts # Fashion # NVO987 # Culture # NEXARIUM It’s Giving Clay, Camp, and Cuteness: Inside e.l.f. Cosmetics’ New Holida

e.l.f. Cosmetics has launched a new holiday campaign described as full of clay, camp, and cuteness, with Cosmopolitan offering a behind-the-scenes look at the creative direction. Beauty fans are sharing the coverage, with some praising its handcrafted, quirky aesthetic as something 'AI could never' replicate.

Why now: The brand's distinctive, craft-styled holiday campaign is newly launched and drawing attention in beauty and culture circles.

e.l.f. CosmeticsCosmopolitan

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Evidence

• # Arts # Fashion # NVO987 # Culture # NEXARIUM It’s Giving Clay, Camp, and Cuteness: Inside e.l.f. Cosmetics’ New Holiday Campaign AI could never. https://www. cosmopolitan.com/style-beauty/ a74306161/elf-cosmetics-holiday-campaign-2026/ · nvo987

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