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Hinge testing cheaper subscription tier, Match Group says

Original: Parent company Match Group announced during its Q3 2026 earnings call that dating app Hinge is testing a cheaper subscri

Match Group said during its Q3 2026 earnings call that dating app Hinge is testing a lower-priced subscription tier. The plan includes features such as additional filters and custom location boundaries, and is aimed at women and price-sensitive users. The move suggests the company is trying to broaden Hinge's paying user base as competition among dating apps intensifies.

Why now: Match Group disclosed the new pricing experiment during its Q3 2026 earnings call.

HingeMatch Group

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