✉news BusinessStartups first seen 3 d ago, last 3 d ago, peak #20
Salesforce to buy voice-AI startup Cresta for $2.7B
Salesforce has agreed to acquire Cresta, a startup specialising in voice-based artificial intelligence, for $2.7 billion. The deal signals Salesforce's continued push into AI as it looks to add conversational and voice capabilities to its customer-service and sales products. The acquisition, first reported via deal-tracking data, positions Cresta's technology alongside Salesforce's growing AI portfolio.
Why now: Major AI acquisitions by large software companies are drawing attention amid the broader AI investment boom.
Evidence
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