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Fans Can't Get Enough of the 'Queen of Fairy Smut' or Her Merch
Original: They Can’t Get Enough of the ‘Queen of Fairy Smut’ (or Her Merch)
The New York Times reports on the enormous popularity of fantasy-romance author Sarah J. Maas, widely nicknamed the 'Queen of Fairy Smut' for her steamy romantasy novels. Readers are not only buying her books in huge numbers but also snapping up related merchandise, fuelling a booming fan economy around her book series and characters.
Why now: The romantasy boom keeps Maas's books and merchandise selling at remarkable levels, drawing fresh media attention
Sarah J. MaasThe New York Times
Evidence
- They Can’t Get Enough of the ‘Queen of Fairy Smut’ (or Her Merch) · The New York Times
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