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Apple warns unprecedented memory chip costs will hit margins
Original: Apple warns ‘unprecedented’ memory chip costs will hit margins
Apple has warned that surging memory chip prices, which it described as unprecedented, will squeeze its profit margins in the coming period. The company flagged rising DRAM and NAND costs as a headwind, a notable shift after years of cheap memory supply, and the warning is drawing attention across the semiconductor industry and among investors tracking Apple's earnings outlook.
Why now: Rising memory chip prices are an emerging industry-wide trend affecting major consumer electronics makers' profitability.
Evidence
- Apple warns ‘unprecedented’ memory chip costs will hit margins · Financial Times
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