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AI in finance: the value isn't where you think it is

Original: AI in finance: the value isn’t where you think it is

Consulting firm Kearney has published an analysis arguing that the real value of artificial intelligence in the financial sector lies in unexpected places rather than the high-profile use cases most firms pursue. The piece suggests finance companies may be misdirecting their AI investments, focusing on visible applications while overlooking areas with greater returns. It is drawing attention among professionals weighing where to allocate AI budgets.

Why now: Financial institutions are actively re-evaluating their AI investment strategies and the analysis challenges common assumptions about where returns come from.

KearneyAIfinance industry

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