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Aurzen Unveils Basquiat Special Edition Projector in Times Square
Original: Aurzen Reveals ZIP Pro Basquiat Special Edition in Times Square During Paris Fashion Week
Aurzen revealed a ZIP Pro Basquiat Special Edition product in Times Square, timed to coincide with Paris Fashion Week. The launch pairs the brand's tech device with the artwork of Jean-Michel Basquiat, one of the most commercially valuable names in contemporary art, using a high-profile New York billboard placement and a fashion-week moment to reach style-conscious consumers.
Why now: The tie-in of a licensed Basquiat design with a Paris Fashion Week launch is a novel brand crossover drawing attention.
AurzenJean-Michel BasquiatTimes SquareParis Fashion Week
Evidence
- Aurzen Reveals ZIP Pro Basquiat Special Edition in Times Square During Paris Fashion Week · PR Newswire
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