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Koto asks why all electric car brands look the same

Original: Koto: We need to talk about how all electric car brands look the same

Branding studio Koto argues that electric car brands have converged on a sameness in visual identity, with similar logos, minimal typography, and interchangeable design language across manufacturers. The piece invites a wider industry conversation about differentiation as new EV companies multiply and established automakers launch electric sub-brands with comparable aesthetics.

Why now: The rapid growth of EV brands has made their lack of visual differentiation a timely design-industry talking point.

Kotoelectric vehicle industry

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Evidence

• Koto: We need to talk about how all electric car brands look the same · Creative Boom

API: https://socialmediatrends-api.osmike.com/v1/trends/4762229