Mmastodon BusinessStartups first seen 10 d ago, last 10 d ago, peak #10

Startups urged to personalise upgrade thank-you emails

Original: A customer just upgraded to your bigger plan. Skip the generic "thanks for upgrading" email with a feature list. Send a

Startup circles are debating how to respond when a customer upgrades to a bigger plan. One widely shared take argues against sending a generic thank-you email with a feature list, recommending instead a short screen recording made inside the customer's own account showing the two things they can now do on their real data, plus a named contact for questions.

Why now: The advice resonates with founders and customer success teams looking for simple ways to reduce churn and improve retention after upgrades.

axiomlabstartupscustomer success teams

Open on mastodon →

Evidence

• A customer just upgraded to your bigger plan. Skip the generic "thanks for upgrading" email with a feature list. Send a 60-second screen clip from inside their own account: the two things they can do today that they couldn't yesterday, set up on their real data, plus who to ask… · axiomlab

API: https://socialmediatrends-api.osmike.com/v1/trends/4764650