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Prediction markets turn to celebrities to boost public awareness

Original: Prediction markets ramp up celebrity marketing in bid to gain broader awareness

Prediction market platforms are expanding their use of celebrity marketing as they try to reach a broader mainstream audience, according to Sports Business Journal. The industry, which lets users trade on the outcomes of real-world events, is leaning on famous names to raise its profile beyond a niche base of traders. The push comes as competition among platforms intensifies and regulators and the public pay closer attention to the fast-growing sector.

Why now: Prediction markets are racing to grow their user base and public recognition, making celebrity partnerships a timely talking point.

prediction marketsSports Business Journal

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