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Netflix launches AI Discover tab that recommends shows by mood

Original: Netflix’s new AI Discover tab helps you find something to watch based on your mood

Netflix has introduced a new AI-powered Discover tab that recommends shows and films based on a user's current mood, rather than just viewing history. The feature, reported by TechCrunch, marks another step in Netflix's push to personalise its interface with artificial intelligence. Viewers are weighing in on whether mood-based recommendations will genuinely help cut down browsing time or feel gimmicky.

Why now: Netflix's adoption of AI in its core browsing experience is drawing attention amid broader debate over AI features in consumer apps.

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