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Netflix adds AI Discover tab to TV app

Original: Netflix's TV app is getting a new "AI Discover" tab where the company will show experimental, AI-powered features to hel

Netflix is rolling out a new 'AI Discover' tab in its TV app, where the company will test experimental AI-powered features to help viewers find shows and movies. The first experiment surfaces content grouped by themes such as 'Something Light' and 'Family Movie Night,' replacing some traditional browsing categories with AI-generated recommendations.

Why now: Netflix's use of AI to reshape how viewers browse and discover content is a notable new development in streaming recommendations.

NetflixAI DiscoverNetflix TV app

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Evidence

• Netflix's TV app is getting a new "AI Discover" tab where the company will show experimental, AI-powered features to help you find new shows and movies to watch. The first of these experiments surfaces content based around themes, like "Something Light," "Family Movie Night,"… · verge@www.urbanmind.net · 3

API: https://socialmediatrends-api.osmike.com/v1/trends/4782755