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Netflix rolls out AI Discover tab in the US

Original: Netflix announced a new AI Discover tab currently rolling out to English-language users on supported TVs in the US. The

Netflix has launched a new AI Discover tab, now rolling out to English-language users on supported TVs in the United States. The first experimental feature under the tab recommends shows and films based on a viewer's mood, available time and preferences, using a new real-time learning system. The move signals Netflix's continued push to personalise how subscribers find content on its platform.

Why now: Netflix's use of AI for mood-based recommendations is prompting fresh debate about personalisation and streaming technology

NetflixDiscover tabUnited States

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• Netflix announced a new AI Discover tab currently rolling out to English-language users on supported TVs in the US. The first experimental feature under the tab recommends content based on user mood, available time, and preferences, utilizing a new real-time learning… · hacksgr

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