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Bilt acquires Lava in $300M sports loyalty deal

Original: Bill tackles sports loyalty with $300M deal The rent-rewards platform aims to stretch beyond housing payments and credit

Bilt, the rent-rewards platform best known for letting renters earn points on housing payments, has agreed to acquire Lava, a sports loyalty technology firm, in a $300 million deal. The move signals Bilt's push to expand beyond rent and credit card rewards into fan engagement and sports partnerships.

Why now: The acquisition marks a notable diversification for a fast-growing fintech best known for rent rewards, drawing attention from banking and loyalty industry watchers.

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Evidence

• Bill tackles sports loyalty with $300M deal The rent-rewards platform aims to stretch beyond housing payments and credit cards with an acquisition of Lava, a technology firm that focuses on sports loyalty. https://www. bankingdive.com/news/bilt-acqu… · AlexJimenez@mas.to

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