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Mercedes chief Källenius announces cost cuts amid China slump

Original: ola källenius

Mercedes-Benz CEO Ola Källenius has announced a new strategy and a drastic cost-cutting programme for the company. The move comes as Mercedes faces a sharp setback in China, one of its most important markets, where sales have weakened significantly. German business coverage frames the plan as a response to falling demand and rising pressure on profitability, with debate over how deep the cuts will go and what they mean for the brand's future.

Why now: Källenius is responding to a major slump in Mercedes' crucial Chinese market with a new strategy and austerity plan.

Ola KälleniusMercedes-BenzChina

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