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Lucy Hale named first celebrity ambassador for Grande Cosmetics
Original: Grande Cosmetics taps actress Lucy Hale as first celebrity Brand Ambassador
Beauty brand Grande Cosmetics has signed actress Lucy Hale as its first-ever celebrity brand ambassador. The company, best known for its lash and brow growth serums, says the partnership marks a step into star-fronted marketing after years of building its name without a famous face. Details of the campaign and financial terms have not been disclosed.
Why now: The announcement is a notable first celebrity signing for a fast-growing indie beauty brand, drawing attention from beauty and entertainment media.
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- Grande Cosmetics taps actress Lucy Hale as first celebrity Brand Ambassador · Cosmetics Business
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