✉news CultureEntertainment first seen 2 d ago, last 1 d ago, peak #4
SharkNinja adopts 'entertainment-first' approach for holiday ads
Original: Good ads have a new name, 'entertainment-first' and SharkNinja is using it for its holiday campaign
SharkNinja is leaning into the 'entertainment-first' model for its holiday advertising campaign, an approach that treats ads as entertainment in their own right rather than straightforward promotions. The strategy reflects a broader industry shift, as brands compete for attention by making ads people actually want to watch. Coverage focuses on how the appliance maker is applying the trend this holiday season.
Why now: Brands and marketers are watching how entertainment-style advertising performs during the high-stakes holiday season.
Rank over time, top of the chart is #1. 7 snapshots from 2 d ago to 1 d ago.
Evidence
- Good ads have a new name, 'entertainment-first' and SharkNinja is using it for its holiday campaign · Digiday
API: https://socialmediatrends-api.osmike.com/v1/trends/4832876