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Netflix tests AI mood-based Discover recommendations tab

Original: Netflix’s new AI Discover tab helps you find something to watch based on your mood The first experimental feature under

Netflix has introduced a new AI-powered Discover tab that recommends shows and films based on a user's current mood. The feature is experimental and is the first initiative under the new tab, aiming to move beyond traditional genre or popularity-based suggestions. The news is drawing attention among tech and streaming audiences curious about how AI personalisation will shape the viewing experience.

Why now: Netflix's use of AI for mood-based recommendations is a notable step in personalising streaming, sparking debate about AI in consumer products.

NetflixDiscover tabTechCrunch

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