✉news HealthNutrition first seen 4 d ago, last 3 d ago, peak #2
Food industry moves beyond high protein claims
Original: “High protein no longer enough”: Industry targets nutrition, functionality and taste
The food ingredients industry is shifting its focus away from protein content alone, with manufacturers now targeting overall nutrition, functionality and taste in product development. The trend suggests protein enrichment has become a baseline expectation rather than a differentiator, pushing companies to compete on broader health benefits and eating experience.
Why now: The protein trend has matured, so industry players are now seeking the next differentiators in food product development.
Food Ingredients Firstfood ingredients industry
Evidence
- “High protein no longer enough”: Industry targets nutrition, functionality and taste · Food Ingredients First
API: https://socialmediatrends-api.osmike.com/v1/trends/4860493