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Plug & Play targets nutrition for GLP-1 drug users

Original: Plug & Play eyes GLP-1 companion nutrition as microbiome’s next frontier

Startup accelerator Plug & Play is turning its attention to companion nutrition for people taking GLP-1 weight-loss and diabetes drugs, framing it as the next frontier for the microbiome sector. The idea is that patients on medications like Ozempic, who eat less, may need tailored probiotic and nutrient support to protect gut health and muscle mass while losing weight.

Why now: GLP-1 drug use is surging, and the food and supplement industry sees a fast-growing market in nutrition designed for those patients.

Plug & PlayGLP-1 drugsmicrobiome sector

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