✉news BusinessRetail first seen 2 d ago, last 2 d ago, peak #25
Amazon Ads Can Now Target Shoppers Buying Elsewhere
Original: Amazon Advertisers Can Now Target Shoppers That Buy Elsewhere
Amazon has opened its advertising platform so brands can target shoppers based on purchases they make on other sites, not just within Amazon itself. The move, reported by Adweek, expands Amazon's ad reach beyond its own retail ecosystem, giving advertisers a way to follow and influence consumers across a wider portion of the web.
Why now: Amazon's expansion of ad targeting beyond its own platform is significant news for advertisers and its rivalry with other ad businesses
Evidence
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