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Kellogg's admits Rice Krispies no longer snap, crackle and pop as loudly
Original: Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change
Kellogg's has acknowledged that Rice Krispies make a quieter snap, crackle and pop after changing the cereal's recipe, a change that also affects Coco Pops. The company's admission follows an online backlash from customers unhappy with the reformulated recipes, turning a minor product tweak into a talking point about breakfast cereals.
Why now: Kellogg's publicly confirmed the changed recipe has altered the cereal's famous sounds after customer backlash, which is an unusual and attention-grabbing admission.
Kellogg'sRice KrispiesCoco Pops
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Evidence
- Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change · BBC News
The cereal giant has changed the recipes for Rice Krispies and Coco Pops, sparking a backlash online.
Elsewhere
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