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WTA launches Hello Kitty merchandise line at Indian Wells

Original: WTA expands into retail with Hello Kitty merch in Indian Wells

The Women's Tennis Association is expanding into retail through a merchandise collaboration with Sanrio's Hello Kitty brand at the Indian Wells tournament. The move marks the WTA's push into consumer products and lifestyle licensing, aiming to reach new, younger fans beyond broadcasting and sponsorship revenue.

Why now: The WTA's unusual crossover into retail and character merchandising is a novel branding move for a sports tour.

WTAHello KittySanrioIndian Wells

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• WTA expands into retail with Hello Kitty merch in Indian Wells · Sports Business Journal

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