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Mmastodon EnvironmentClimate first seen 2 d ago, last 1 d ago, peak #10

Industry lobby messages easily seen through, researcher says

Original: “Most people can pretty easily see through messages coming directly from the Canadian Association of Petroleum Producers

Shane Gunster, a professor at Simon Fraser University's School of Communications, told DeSmog that most people can fairly easily see through messaging coming directly from the Canadian Association of Petroleum Producers or industry CEOs. He suggested the more subtle route — industry-backed messages amplified by third parties — is harder for audiences to detect, fuelling concern over how fossil fuel influence reaches the public.

Why now: New expert commentary on how the petroleum industry indirectly shapes public opinion is drawing attention in climate discussions.

Canadian Association of Petroleum ProducersShane GunsterSimon Fraser UniversityDeSmog

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