Mmastodon BusinessBanking first seen 2 d ago, last 2 d ago, peak #4
Bilt buys sports loyalty firm Lava in $300M deal
Original: Bilt tackles sports loyalty with $300M deal The rent-rewards platform aims to stretch beyond housing payments and credit
Bilt, the rewards platform best known for letting renters earn points on housing payments, has agreed to acquire Lava, a technology firm specializing in sports loyalty programs, in a $300 million deal. The move signals Bilt's push to expand beyond rent and credit card rewards into fan engagement, giving it a foothold in the lucrative sports loyalty market as it diversifies its offering.
Why now: The acquisition marks a notable expansion for a fast-growing fintech into sports loyalty, a new market for rewards platforms.
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